Greenery Is The New Luxury

Nature is God’s most precious gift to humans. It provides everything we need to survive. No wonder, the human race discovered the ways of life from Nature! But in our quest for the material, Nature got relegated to the peripheries.

Gurugram is no exception to a city losing its forest cover and its habitants’ growing pursuit of health, wellbeing and nature as a part of their homes. They are looking to reconnect with nature and trying to increase their access to Nature. Greenery is today a luxury that is highly sought-after; and that’s why developers like 4S Developers have launched a new concept in ultra-luxurious living with green embedded in it – Uber Green Residences with 270-degree unhindered view of the Aravalis.

Shift in homebuyers’ preference towards green

According to the State of Forest Report 2021 released by the Forest Survey of India, in the past two years, Gurugram lost 2.47 square kilometers of forest cover and has 113.71 sq. km of green cover at present, which is 9.04% of the total geographical area of the district. Overall, the state of Haryana has 1603.48 sq. km as forest area, which is 3.63% of its total geographical area.

This phase of survey coincided with homebuyers’ preference for homes with green area post the pandemic.

JLL’s homebuyer preference survey 2021, in the aftermath of the pandemic, had said: “The definition of a ‘great location’ has changed over the course of the pandemic. Earlier, connectivity to office hubs and schools were the primary concern points. This has now changed with equal or even greater emphasis being given to features such as access to healthcare and proximity to open spaces such as parks, gardens and green areas.

As a result of this change, the past couple of years have seen tremendous rise in demand for homes that cater to homebuyers’ growing need for staying close to Nature; be it in the way the layouts are designed to facilitate more space for greens, health and wellbeing or the innovative design that make the home vibrant and in harmony with Nature.

The Aurrum Advantage

Gurugram-based luxury developer 4S Developers, with a mission to build the best, have launched 4S The Aurrum, a premium living experience that offer unhindered 270-degree views of the Aravalis, a new concept in luxury where one can immerse in the harmony of Nature within the confines of your expansive homes, nestled in the embrace of the Aravali Hills.

The Aurrum is an unparallel fusion of opulence and nature’s splendour. The 3&4BHK uber green residences provide an expansive living experience in a high rise with 85% open area and less people per sq. m. The Aurrum is a home that is a reflection of your personality; where you feel centered and relaxed.

Premium Location

Located in one of the most premium locations of Gurugram, Golf Course Extension Road in Sector 59 – the last of urban area, from where the Aravalis take over and extends beyond. The fact that no construction will take place beyond this sector ensures that the unhindered views of the Aravalis will always remain a luxurious aspect for this project, a USP that will enhance its capital value going forward.

Major economic and recreational hubs, schools, colleges and hospitals on Golf Course Road, Cyber Hub, NH-48, Udyog Vihar and Golf Course Extension are at stone’s throw away. It is also accessible to Gurugram-Sohna Expressway, Southern Peripheral Road, Northern Peripheral Road or Dwarka Expressway and Delhi-Mumbai Expressway thereby making it an ideal location for living and investment.

According to PropEquity, between July 2021 and July 2024, Golf Course Extension Road has seen weighted average price of new launches rise by 53%. The weighted average price of new launches in Golf Course Extension Road has increased from Rs 13250 psf to Rs 20268 psf.

Conclusion:

With focus on climate change and climate risk, projects around Nature and biodiversity are being preferred by developers and homeowners alike. With health and wellbeing being on top of the mind of homebuyers, a growing demand for low-density living in homes where Nature is an integral part is being witnessed; and developers are innovating in design and layout to cater to this demand.

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